As an expert in supporting organisations through their transformation and adaptation to climate change, AXA Climate announces the launch of Climate Studio. Its mission is to harness creativity to support the ecological transition.
To create impact and generate interest in climate issues, Climate Studio will assist clients in all aspects of their communication: brand strategy, campaign design and deployment for both internal and external audiences. The goal is to raise awareness, explain, convince, communicate, inspire and drive action thereby accelerating organisational transformation. This creative approach has already won over some of AXA Climate’s long- standing customers, as well as new partners.
The Climate Studio is the latest addition to AXA Climate’s suite of services dedicated to climate adaptation, which already includes consulting, SaaS tools, insurance, and training.
A project led by Claire Bayet, expert communicator on climate issues
To drive this initiative, AXA Climate has recruited Claire Bayet. A graduate of ESSEC Business School, Claire brings a decade of experience from prominent French agencies such as BETC and Publicis Conseil. During her seven years at BETC she served as Strategy Director, specialising in climate and inclusion issues. She played a key role in training creative teams on these themes, supported public interest projects (anti-smoking prevention, gender equality) and helped major French brands in communicating their transformation.
Claire Bayet, director of Climate Studio, comments, “Communication around ecological issues is often too cautious, complex or simply misleading. Yet, without creative and credible communication the transition won’t happen. That’s why we launched Climate Studio, combining AXA Climate’s scientific rigour with creative strategy.”
