Bolton-based manufacturer Coleman Milne has unveiled its new, all-electric hearse based on the Ford Mustang Mach-E platform.

The Etive, also available in limousine format for the UK and European market, will be offered for demonstration in the first half of 2023.

Designed to carry seven passengers in addition to the driver, the Etive has full privacy glass, and every vehicle comes with a manufacturer guarantee and eight-year battery warranty.

The hearse includes noiseless operation, a flat, full-length deck with ample space for personal tributes, three full-size bearer seats with lap and diagonal seatbelts, and a glass roof.

Options include a power lift tailgate, full size sliding deck, illuminated signage and a slide out under-draw deck, maximising accessibility, while mounted outside is an aerodynamic wreath rail with added roof protection.

Both the hearse and the limousine contain a 75kWh battery, which can deliver an estimated range of up to 200 miles.

Capable of a 10-80% recharge time of 38 minutes, the vehicle can achieve rapid charging at speeds of up to 115kW.

It will undertake accelerated structural durability testing at Millbrook in the coming months to validate its integrity across 40,000 miles of road usage.

Graham Clow, national sales director at Coleman Milne said, “We have long championed the electric hearse at Coleman Milne, and we’re proud to welcome the Etive hearse and limousine as the latest additions to our range.

“The excellent, longstanding relationship that we have with Ford enabled us to model the range on its Mach-E platform.

“The Mach-E is the perfect base for a comfortable, quiet and respectful hearse and limousine, while also providing funeral directors with all the benefits and innovations found in today’s electric vehicles.”


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