Electric car brand Polestar is to more than double the number of dealerships it has in the UK during the next 18 months, as it grows its model range.
Polestar currently operates nine Spaces in the UK – designed to support its direct sales model – and aims to increase this number to 19.
As part of the expansion, Polestar will move to a sales model where its UK retail partners will be able to actively sell from each Space.
Drivers will still be able to configure and order their Polestar online, as well as through the growing network of Polestar Spaces.
The manufacturer has delivered more than 30,000 Polestar 2 electric fastbacks to its UK customers since it launched in 2020.
Development of its sales model and expansion of the retail footprint goes hand in hand with the launch of two new luxury electric SUVs; Polestar 3 and Polestar 4.
Matt Galvin, managing director of Polestar UK, said, “Expanding our retail operations with new and existing partners will enable us to reach more customers.
“Through these partnerships and expansion, we will capitalise on our strong brand and growing model line-up.
“The development of our sales model and expansion of our retail footprint is a natural step to continue building upon the strong Polestar brand position particularly with deliveries of our two new luxury electric SUVs Polestar 3 and Polestar 4 starting.”
John O’Hanlon, CEO of retailer group Waylands, the group which runs Polestar’s Bristol Space, said, “The new agreement between Waylands and Polestar will allow us to enhance the engagement with existing and future Polestar customers and will help us manage the customer journey in much more detail.”
