BrewDog will brew its beers from wind power from mid-July.
The company last month outlined plans to invest in three turbines totalling 2.4MW.
The move is part of a raft of initiatives to lower its carbon footprint and environmental impact, including ditching plastic packaging (its four-packs now come in cardboard), setting up an anaerobic digestion project and incentivising people to send back empty cans in batches of 50 in return for a share in the company (in a scheme dubbed ‘cans for equity’).
“Excited to announce that from 13th July all the electricity used to make our BrewDog beers will come directly from wind turbines,” said co-founder James Watt, adding that the company is “on a mission to be the world’s most sustainable drinks company”.
To mark the occasion, he said the firm “will make a beer to celebrate called: ‘Hello, my name is Gale’.”
Announcing the move on LinkedIn, others suggested the brewery had sufficient roof space to produce a sister beer called ‘Sunny’.