BP Chargemaster has signed a deal to install up to 200 rapid electric vehicle chargers at Mitchells & Butlers pubs and restaurants, with 50 installations of the 50kW chargers expected to be completed in the next three months.
“We recognise the importance of providing somewhere for EV users to charge their cars, while also giving them the opportunity to stop off for a coffee, or even a bite to eat, which is how our pubs and restaurants will play a vital part,” said Richard Turner, head of supplier management at Mitchells & Butlers.
“This is great opportunity for Mitchells & Butlers to increase footfall through our businesses, opening up some great locations to BP Chargemaster pay-as-you-go and subscription customers.”
‘Rapid chargers driving footfall and spend’
BP Chargemaster chief operating officer said the firm’s “new 50kW rapid chargers will making driving an EV across the country even easier, providing a great opportunity for drivers to enjoy a break on a long journey.”
He added: At this stage in the market, we are seeing electric vehicle drivers actively seek out locations that offer convenient charging, so we also expect to deliver additional footfall to sites that host our rapid chargers.”
BP Chargemaster director of communications and strategy, Tom Callow, recently quantified the impact of footfall and spend for host sites.
“Our data shows drivers are going into those sites and spending money,” he told The Energyst’s 2019 EV report, providing a breakdown via email:
• The majority of drivers who charged at these locations did so more than once a month, creating regular footfall
• The majority of drivers who charged at the locations – up to 84% for one type of location – spent money there
• For one type of location, more than 1 in 4 drivers were not members of the relevant loyalty scheme, suggesting they may not otherwise have visited the site
• Presence of charging points made a visit to these sites more likely for 95% of drivers.
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