Derby City Council has launched Ram Energy, white-labelling via Nottingham City Council’s Robin Hood Energy.
The council joins the ranks of local authorities that want to help hard-pressed households, with almost one in six in the region classified as living in fuel poverty. Ram Energy believes it can potentially offer households cheaper tariffs, particularly those that do not switch regularly, or may struggle to access the best deals due to creditworthiness.
Launching the brand, council leader Ranjit Banwait, said frontline council staff would help residents through the switching process where needed, and that a not-for-profit model would be used to keep down prices.
The Ram brand will serve domestic customers in the Midlands.
Partner Robin Hood Energy, awarded the white label contract in June this year, adds Derby to a growing roster that includes White Rose Energy in Yorkshire, and specialist energy suppliers Ebico and Brighter World Energy.
The firm now also supplies business customers and has recently launched a channel for brokers and third party intermediaries.