Suffolk-based EO Charging, which provided charging infrastructure and cloud-based management software to customers including supermarkets and commercial fleet operators, has entered administration.
Edward Williams, Ross Connock and Victoria Hatton of PwC were appointed as joint administrators for the company, officially trading as Juuce Limited, on 8 April 2026.
PwC said the firm had experienced challenging trading conditions in recent years and was loss‑making, following an overseas expansion into the US, Australia, New Zealand and Italy.
In the second half of 2025, the group scaled back to the UK and refocused on its cloud‑based charge point management platform.
Although extra funding was provided by shareholders and a successful fundraising round took place in the autumn 2025, liquidity challenges resurfaced.
An accelerated M&A process began in January 2026; however, it did not result in a transaction. As a result, the company had no viable option other than entering administration.
The administrators confirmed that 69 of the company’s 93 employees have been made redundant. The remaining 24 staff members will be kept on for a short period to assist with the orderly winding down of the business.
Administrators are now focused on selling the company’s remaining assets to recoup value for creditors.
Edward Williams, joint administrator and partner at PwC, said, “It’s regrettable that the company has been left with no option but to enter administration and that 69 employees have sadly been made redundant.
“The administrators are looking to assist customers in smoothly transitioning to alternative suppliers with the support of the remaining employees, before winding down the company in an orderly manner and seeking to optimise the value of its assets.”
