Norlys, Denmark’s largest integrated energy and telecommunications group, selects Kraken for its energy billing and customer service for Danish consumers.
Norlys will adopt Kraken’s AI-powered operating system to deliver a more personalised service – giving customers a seamless, modern experience while empowering employees with cutting-edge tools and insights.
Kraken processes 15 billion data points to provide utilities with a complete 360-degree view of every customer journey, anticipate needs, and launch new products with just a few clicks. Norlys will adopt Kraken’s proven ‘universal agent’ model, empowering agents to resolve issues faster and deliver a truly next-generation customer experience.
Already contracted to power over 70 million customer accounts worldwide, Kraken has transformed efficiency and satisfaction across 40+ major utility migrations.
Amir Orad, CEO of Kraken, says, “Norlys is one of the most forward-thinking energy and telco groups in Europe. Together, we are bringing utility-grade AI to Denmark, building the customer-centric, affordable, and dynamic energy system of the future.”
Mads Brøgger, Senior Vice President, Energy Business, Norlys, says, “The energy sector is undergoing a fundamental transformation in how consumers use and interact with their energy supplier. This shift introduces exciting new opportunities for innovation and greater expectations for service. By adopting the Kraken platform, we at Norlys will accelerate our business transformation to enable the development of future-ready energy products and services, improve operational responsiveness, and deliver a more seamless and personalized customer experience for every customer we serve.”



