The Morgan Motor Company has appointed an EV specialist to help develop the next generation of its sports cars.
Matthew Hole, the firm’s new Chief Technical Officer and Head of Electrification, will be based at the car manufacturer’s design and engineering centre in Malvern and report directly to Steve Morris, Chairman & CEO.
Hole, who has extensive experience developing EV powertrains for a range of automotive manufacturers, succeeds Graham Chapman who has been appointed Chief Operations Officer.
Morgan says the appointment of Hole is strategically crucial in its ongoing transition towards electrification and future electric vehicles, and that he will be responsible for all engineering and design functions of the business.
The company produces about 850 handcrafted sports cars annually, of which more than 70% are exported.
Its model range – comprising the Plus Four and Plus Six – is sold through 70 official dealerships in 30 countries.
Hole said: “I am relishing the opportunity to help transition Morgan Motor Company towards an electric future, at what is a hugely exciting point in the marque’s 112-year history.
“Morgan has a tradition of innovation and has remained true to its core values for generations, and I am confident that these values can be strengthened as we implement EV technology.
“As an engineer, it’s a fascinating challenge that carries a significant weight of responsibility, not least because of the significance of the Morgan brand.”
Steve Morris, Chairman and CEO, Morgan Motor Company, added, “Electrification is a vital milestone – and one that presents opportunity for Morgan.
“I firmly believe that an electric Morgan that remains hand crafted, bespoke and – most importantly – exciting to drive represents a compelling offer in our ever-changing industry and something that we look forward to embracing.”