Polestar to double market presence in 2021


EV performance brand Polestar has announced it will launch in nine new markets and double its retail presence by the end of the year.

Through the course of 2021, Polestar is launching in nine global markets, doubling the total number to 18.

The brand will also double its number of retail environments around the world by the end of the year.

It is adding to its Polestar Spaces retail approach – represented typically by city centre locations – by introducing a new concept, known as Polestar Destinations.

Both will offer the same approach for customers to immerse themselves in the Polestar brand and take a test drive.

Destinations, located at larger, easy-to-access out-of-town locations, will also perform handovers to customers who decide to purchase.

This growth will take the brand’s physical presence to about 100 retail environments globally including some temporary pop-up locations.

Thomas Ingenlath, Polestar CEO said, “We are expanding both within markets in which we already have a presence and into new markets extremely rapidly. As a brand that has only been fully operational for just over 12 months, this sort of footprint is unprecedented.

“We aim to expand at a similar rate in terms of new markets in 2022 as well. This continued pace, combined with new retail concepts, will support our goal to exceed our owners’ expectations.”

Mike Whittington, head of sales at Polestar added, “We focus on ensuring that customers can interact with the brand and our cars on their terms. A refined online buying environment is backed-up by physical locations to help drive awareness and sales.

“Our new Destination concept gives customers even more access to the brand, and fits some of our newer markets particularly well.”


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