Polestar UK has appointed Matt Hawkins as Head of Sales in the UK as it continues to market its 2 electric performance fastback.
Working closely with the global Polestar sales team in Gothenburg, Hawkins will be responsible for the sales function across fleet, retail and pre-owned channels.
The Polestar 2 model range includes three variants with a combination of long- and standard range batteries as large as 78kWh, and dual- and single motor powertrains with as much as 300kW/408hp and 660Nm.
Over the last 12 months, Polestar has invested in other departments in its UK operations and made several key hires across the marketing, customer service and sales departments.
Since the start of 2020 the UK team has grown by more than 100%.
Hawkins said, “I truly believe that electrification of mobility works hand-in-hand with renewable energy generation to provide a more sustainable future, and no brand encapsulates that better than Polestar.
“It’s important to me that customers understand Polestar is a brand synonymous with a premium ownership and user experience and I’m delighted to play such an important part in delivering the brand’s vision to UK consumers.”
Polestar UK CEO Jonathan Goodman added: “We’re delighted to have someone of Matt’s calibre on board as we continue to launch the Polestar brand in the UK.
“With a strong background in both automotive and the renewable energy sectors, he is a perfect fit for a sustainable and passionate brand like Polestar and it’s clear he will help us achieve our goals for 2021.”