The rebrand of the print masthead comes a year after editor Tim McManan-Smith and sales director Steve Swaine completed a management buy-out of the magazine from Emap.
McManan-Smith said the new name was about more than putting their own stamp on the title.
“We believe the term ‘energyst’ is an accurate collective term for the modern energy professional, who has to deal with a significantly changed landscape to that of 15 years ago when the original magazine was launched,” he said.
The modern energy professional has to be an expert in procurement, technology, risk management, finance, demand-side response, efficiency, behavioural change, compliance, regulation and market mechanisms while retaining the fundamentals of evidence-based facilities and utilities management. The Energyst aims to provide a platform where these issues are discussed, reported and digested to make a positive impact upon the working life of the energy professional.
This includes information within the growth area of water procurement and efficiency (with the opening up of the water market in England from 2017). While the name change reflects a focus on the role of individuals driving energy management, water will undoubtedly fall under their remit.
Energyst Media has already begun to grow its portfolio, adding sector specific reports and market intelligence to its print, online, email newsletters and social media channels. The launch of a second power sector title will follow within the next few weeks.
“The rebrand brings synergy and cohesion across our leading portfolio of market intelligence and media,” said publisher Steve Swaine.
“Energyst market intelligence provides unique insight into complex areas of energy policy and technology, providing companies that operate in the sector with a deeper understanding of the customers’ developing needs and challenges.
“Some 13,500 energysts – from SMEs, to multinational corporates and vast swathes of the public sector, representing billions of pounds of procurement power – already subscribe to the publication.
“While the future of publishing is about individual connections rather than scale, and deep niches over shallow broadcasts, the already successful website at theenergyst.com and allied email newsletters have shown huge growth since their launch just over a year ago,” Swaine continued.
“Across the spectrum of energyst issues, we are now creating a collection of deep niche verticals of genuine utility to both the modern energy professional and those looking to reach them.”
Energyst Media thanks all those who attended the London relaunch event.
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