The Marketing Pod, a HubSpot Platinum Solutions Partner based in the West Midlands, has become the only agency in the UK and Ireland to hold HubSpot’s Energy and Utilities Specialist Badge. HubSpot introduced the Specialist Badge earlier this year, with only three agencies globally holding it now.
HubSpot’s Industry Specialist Badges are held by a small number of Solutions Partners that HubSpot has verified as sector experts. HubSpot says to earn this badge organisations must “demonstrate deep industry knowledge, from purpose-built solutions and integrations to a clear understanding of the pain points, language, and use cases that matter most to customers in that industry.”
The Marketing Pod earned the badge on foundations built over more than a decade working with energy and utilities clients and now the integrated team is helping businesses in the energy sector grow through HubSpot services and support, including npower Business Solutions (nBS).
Alongside the Specialist Badge, the agency holds HubSpot accreditations in CRM Implementation and Custom Integrations.
Energy and utility companies often work with large volumes of data and sector-specific requirements that need more than a standardised implementation. Where that complexity has made a business hesitant about moving to HubSpot, the badge gives clients the confirmation they need for working with The Marketing Pod.
Co-founder Jen Hughes said, “This badge means clients don’t have to take our word for it. HubSpot has independently verified that we understand the pressures energy and utility businesses are working under and that we can build HubSpot solutions around their specific requirements.”
Adam Leach, Director of Consultancy, Technology & Innovation, added, “In my experience, energy and utility businesses aren’t hesitant about HubSpot because of the system itself. It’s because they operate with large volumes of data and industry particularities that need real understanding of both HubSpot and their sector. Being able to point to an independently verified badge, specialising in their sector, alongside our CRM and integrations accreditations, means we’re not asking clients to take our word for it.”
