Kraken, the fast-growing utility service provider at the heart of Britain’s Octopus Energy, has signed its first licencing deal in Canada.

Headed by Devrim Celal, the fulfilment platform has announced a multi-year deal with municipal utility Saint John Energy, (SJE) in New Brunswick on Canada’s east coast, licencing Kraken’s end-to-end customer service platform.

As Kraken’s first partner in the North American energy market to license its customer platform, SJE can now use Kraken to support its progress towards a decentralised, decarbonised grid for its 36,000 customers.

SJE will adopt Kraken’s end-to-end utility operating system, enabling it to create & brand new green energy-focused services, deliver advanced customer care through relentlessly efficient processes, and flexibly manage its distribution network.

Kraken, which is part of Octopus Energy Group, will import and integrate all of SJE’s residential & business customers onto its all-in-one customer service, billing, optimisation, and asset management platform.

As Canada’s oldest incorporated city, Saint John on the 45th parallel has been a test bed for electrification. Its 70,000 or so inhabitants face average January temperatures of minus 12 Celsius, and 167 days a year when temperatures do not rise above freezing point.

So the municipal power provider has had to come up with energy innovations, deemed among the most forward-looking in north America. More than 75 percent of the city’s customers have homes & premises heated by electricity. More than 70 percent of customers rent water heaters, and more than 20 percent of residents rent heat pumps.

In 2019, SJE became the world’s first utility to deploy a Tesla Megapack to store power, cut greenhouse gas (GHG) emissions, and reduce grid strain.

As the utility continues to employ solutions to reach Net Zero, the partners say Kraken’s end-to-end management platform will be critical in supporting the utility’s future energy transaction needs while easing emerging grid constraints resulting from new technologies in renewable generation and consumer low-carbon behaviours.

Greg Jackson, founder of Octopus Energy Group, said: “Around the globe, Kraken partners with some of the most trusted energy brands to decentralise, decarbonise, and above all, modernise the grid.

“Saint John Energy’s track record as an innovative early adopter makes this partnership a natural fit for us as we look to drive the energy transition worldwide. As our first utility and distribution partner in North America, we are excited to support Saint John Energy in bringing more affordable, reliable solutions to its customers in Canada.”

Ryan Mitchell, president and CEO of Saint John Energy said: “We’re proud and excited to partner with Kraken, which not only has a transformative platform but an international reputation for best-in-class solutions tailored to the energy industry.”

“Implementing its solutions will give our customers more information and control over their energy needs” Mitchell added.  “It will allow Saint John Energy to pursue more innovative solutions in clean energy and the transition to Net Zero.”

The Canadian deal follows Kraken’s recent pilot partnership to reduce grid constraints in Connecticut, its successful U.S. launch of SmartFlex, and a licensing agreement with a Texas-based energy asset manager, Tenaska.

Kraken currently looks after 54 million utility customers across the globe. Managing around 155,000 domestic devices— or over 38 GW of contracted power, it stands as one of the largest residential virtual power plants in the world.



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