EDF Small Business and Enterprise Nation have launched the next phase of their Powering Local Businesses partnership with a new pop-up shop initiative designed to help small businesses trial physical retail space and reach new customers.
Applications are now open for small businesses to secure a free two-week residency at a dedicated pop-up shop in Duke’s Lane, Brighton, running from 29 June to 26 July 2026.
The initiative has been created to give businesses the opportunity to test a high street presence without the significant upfront costs or long-term commitments typically associated with retail space. It is aimed at businesses looking to sell products in person for the first time, trial a new location or grow brand awareness with new audiences.
The Brighton pop-up is one of several new initiatives launching as part of the expanded EDF Small Business and Enterprise Nation partnership, which focuses on helping local businesses grow sustainably, build resilience and access practical support.
The partnership builds on a successful first year campaign that supported almost one million small businesses across the UK through advice, resources and tailored business support.
Claire Nutt, Director of Small Business at EDF, said,“Small businesses are the backbone of local communities, and we want to help give them practical opportunities to grow. Through this partnership with Enterprise Nation, the Brighton pop-up shop will allow businesses to test physical retail, reach new customers and build confidence without the usual barriers and costs.”
Aaron Asadi, CEO of Enterprise Nation, said, “Many small businesses want to explore retail space but are put off by the risk and commitment involved. This initiative gives founders the opportunity to test new markets, connect directly with customers and gain valuable experience in a supportive environment.”
Alongside the pop-up shop initiative, the Powering Local Businesses partnership will also deliver:
- Five £5,000 grants to support investment in energy-efficient equipment and sustainable infrastructure
- Five free EV chargers from EDF’s EV charging business, Pod
- A new series of the Retail Sessions Podcast
- Lunch and learn webinars covering key business challenges
- Twenty-five additional £1,000 grants focused on sustainability and business resilience
- A second pop-up shop planned for later in the year
Applications for the Brighton pop-up shop are now open until mid-June.
For more information and to apply, visit here.
