Drivers of electric vehicles are now able to pick up Virgin Red rewards points each time they charge at an Instavolt station.
The partnership between the ultra-rapid charging network and Virgin Red connects the Instavolt Miles rewards scheme with the wider Virgin programme.
Instavolt Miles was launched in October and rewards users of the company’s app with so-called “Volts” each time they charge at an Instavolt site.
Drivers can now convert those Volts into Virgin Red points which can be put towards flights, cruises, hotel stays, meals out cinema visits and Virgin Experience Days.
Every app user is automatically enrolled in the Instvolt Miles programme, which includes four tiers, with drivers earning between one and 15 Volts for every £1 spent charging via the InstaVolt app.
Drivers can exchange their Volts for Virgin Points or put them towards future charging, with each Volt worth 1p when redeemed as InstaVolt charging credit.
Andrea Burchett, chief loyalty officer for Virgin Group said, “We’re always looking for new ways to bring members closer to their next reward.
“Our partnership with InstaVolt does just that, turning regular charging stops into something to look forward to.”
Delvin Lane, CEO of InstaVolt, said, “We’re always looking for ways to give our customers more.
“We know drivers choose InstaVolt because our chargers are fast, reliable and easy to use, but we also want to make sure we’re rewarding them for coming back to us.
“With InstaVolt Miles, every charge earns them something back, whether that’s money off their next charge or Virgin Points they can put towards anything from cinema trips and days out to holidays and experiences.”
