Irn Bru crosses rubicon with renewable power deal


AG Barr has signed a 10-year contract with Sweden’s Vattenfall to supply all of its UK sites with renewable power.

The firm’s most famous drink – made in Scotland from girders –  apparently does contain some metal, a miniscule amount of ammonium ferric citrate, a food additive containing iron hydroxide.

Barr also brews Rubicon, a fruity elixir beloved of nineties clubbers turned centrist dads.

According to the press release, Vattenfall will supply the drinks maker with 22GWh a year from its wind farms, to facilities including factories in Cumbernauld and Milton Keynes and regional sites across Bolton, Forfar, Newcastle, Sheffield, West Midlands and Manchester.

Roger White, CEO of AG Barr, said: “We’re always looking for new ways to innovate and we’re excited to work with Vattenfall, who specialise in doing things differently. Introducing 100 per cent renewable electricity across all our UK sites is a big step towards reducing our carbon footprint and delivering our ambitious sustainable business goals.”

Related stories:

Vattenfall’s iSupply hit with £1.5m fine for overcharging customers

Vattenfall acquires iSupply

Vattenfall to compete aggressively on price to woo large corporates

Swedish giant Vattenfall enters UK business energy market

Vattenfall backs Hydrogen to decarbonise heavy industry

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