New CEO at demand-side response firm Flexitricity

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New Flexitricity CEO, Simon Heyes

Demand-side response aggregator Flexitricity has appointed Simon Heyes as CEO, following Ron Ramage’s departure.

Heyes, a mechanical engineer, has extensive renewable energy experience. He was general manager of SSE Renewables, spent six and a half years as wind energy development and construction director at Infinis and gained top level experience as chief executive of kite power firm KPS.

“Simon’s background in the renewable energy field will be an invaluable resource as Flexitricity bids to break new boundaries in the market,” said Flexitricity founder and chief strategy officer, Alastair Martin. “I am delighted that we can welcome him.”

Heyes said he is “delighted” to join a firm that is “deploying the new energy strategies of the future”.

Former CEO Ron Ramage left earlier this year to head up Merlin ERD, a Perth-based consultancy that drills for oil and gas.

Flexitricity is owned by Swiss energy company Alpiq. It started off providing balancing services to National Grid ESO, but has since branched out to also enable more merchant flexibility trading, acquiring a supply licence last year.

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