Sam Fender’s People Watching Tour of the UK and Ireland has become the first major tour to use transportation powered entirely by electric trucks.
Partnering with Mercedes-Benz Trucks and KB Event, the sell-out run of shows was supported by four eActros 600s – saving 840kg CO2eq over the 934 miles travelled – the equivalent of the amount 33.6 mature trees can absorb annually.
The tour featured a demanding, back-to-back schedule across England, Scotland, the Republic of Ireland and Northern Ireland.
Each night, the trucks carried stage sets and equipment hundreds of miles between venues, charging on the road using the existing UK and Irish HGV infrastructure.
With a range of more than 500 kms on a single charge, the eActros 600 has the ability to recharge from 20 to 80% in 25 minutes.
Richard Burnett MD of KB Event, which provided the tour logistics said: “Transport is a key part of any live music tour, but we wanted to make the People Watching Tour as green and sustainable as possible.
“Until now, electric trucks weren’t seen as viable for big tours, but the eActros 600 has shown they can deliver the performance, the range, and the reliability.
“We only needed a maximum 90-minute stop to recharge, which slotted neatly into the schedule.
“It will be even easier when venues start adding their own charging hubs.”
Stuart Jeggo, Sales and Marketing Director of Daimler Truck UK, said, “The eActros 600 shows that electrification works, even in one of the most demanding industries – live touring.
“A big thank you to our dealers for their support – especially Metrux Truck and Van, and also Ciceley Commercials – without whom this would not have been possible.”



