Shell renames First Utility, switches customers to renewable power


Shell has rebranded First Utility to Shell Energy and switched its customers to renewable power. It is also bundling in discounts for smart thermostats and controls and electric chargers – if customers sign up to multiyear contracts.

The fossil fuel company hopes to build a significant electricity business. It plans to become the world’s biggest power company by 2030, with gas and renewables the mainstay of its generation portfolio.

From a UK energy services perspective, Shell is also pushing into smart homes and grids, battery storage and electric vehicles.

Shell launched an industrial and commercial UK power supply business in 2017. Four months later it announced plans to acquire domestic energy retailer First Utility. It simultaneously upped investments in clean technologies, buying up EV charging firms, battery storage companies and smart grid companies, as well as major offshore wind and solar projects.

It is also building out ‘energy-as-a-service’ bundles.

“Later this year, we’ll be announcing a string of exciting services that offer greater convenience to householders and help make homes more efficient,” said Colin Crooks, CEO of Shell Energy Retail.

While switching households to renewable power, the company is also offering discounted petrol and diesel to household energy customers.

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