Smartest Energy launches self-serve flexible PPA platform


Marubeni-owned Smartest Energy claims its new self-serve trading portal helps unlock better value from flexible power purchase agreements (flexible PPAs).

James Graham

Smartest Energy claims by digitising its flexible PPA product via the ‘SmartFlex’ portal, generators have greater control over how and when they sell their power, can track the market and are able to trade with a single click.

It teamed up with Dutch firm Jules Energy to launch the self-serve platform. Head of sales, James Graham (pictured), said it can benefit both generation and supply customers and marks the start of its plan to digitise all of its flexible products.

Update: Smartest Energy has clarified that the product is best suited to renewable generation rather than flexible assets. This article has been amended to reflect that.

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