Swedish-based heat pump manufacturer Aira has launched in Britain, promising to invest £300 million before 2027, en route to sighing up one million homes here as customers.
Credit plans removing the need for multi-thousand ££ of upfront costs for homes are the firm’s intended master stroke in its goal to wean households off carbon-heavy gas.
The firm’s chairman Harald Mix laid out Aira’s pledge to decarbonise the UK at the Global Investment Summit at Hampton Court, attended by premier Rishi Sunak.
He is the latest heat pump boss pledging to inject momentum in Britain’s sluggish uptake of air and ground-source pumps, the latter requiring excavations and new pipework.
The nation still relies on 25 million fossil fuel boilers to heat homes, together accounting for 16% of CO2 emissions.
Sunak’s administration remains committed under its Boiler Upgrade Scheme to ramping up heat pump installations to 600,000 annually by 2028. Concerned that installs currently run at less than a tenth of that figure, the government earlier this year increased to £7,500 its subsidy for the new technology.
To remedy another drawback, Britain’s shortage of skilled pump installers, Aira is investing in training centres in London and in Sheffield, the latter following its purchase of All Seasons Energy. From a current UK payroll of 200 staff, the company plans expansion so it can serve one million UK homes.
Aira’s group CEO Martin Lewerth said: “The UK is a crucial market to decarbonise, being one of Europe’s most populated countries and with the lowest heat pump penetration rate of just 1%.
“We are confident Aira’s innovative offering, which includes substantial consumer cost savings, no need for lifestyle changes, and a zero upfront payment model, will be well-received. We are here to accelerate the important transition from dirty gas boilers to clean heat pumps.”
Daniel Särefjord, the company’s UK CEO, said: “Heat pumps are four times more energy efficient than gas boilers and will help people reduce their heating bills by 25%. The Government has confirmed that over 90% of UK homes are suitable for a heat pump.”
Energy security secretary Claire Coutinho said: ‘’Families should not have to choose between cutting costs and cutting emissions which is why we increased our Boiler Upgrade Scheme by 50% to £7,500 grants – making our scheme one of the most generous in Europe“.
’It’s fantastic that Aira is investing £300m in the UK heat pump market,” the minister continued.
“Their investment will also create 8,000 new jobs here in the UK, growing our economy and helping us make the green transition.”